MABA Attractiveness Matrix Chart Template for PowerPoint & Google Slides

Description

Visualize opportunity analysis with this MABA (Market Attractiveness vs Business Attractiveness) bubble chart slide. Six color-coded bubbles represent varying levels of market and business appeal, plotted on X- and Y-axes to highlight high-value segments, niche opportunities, and risk areas. Dashed annotations on the right side clarify each bubble’s strategic implication—“Highly Attractive,” “Relatively Small but Attractive,” “Medium-sized, 35% Market Share,” “Large but Less Attractive,” and “High BA but Low MA.” A subtle grey background and clean axis arrows maintain focus on the data, while vector shapes and organized layers ensure a polished, professional look.

Fully editable in PowerPoint and Google Slides, this template provides intuitive placeholders for bubble sizes and positions, customizable color schemes, and master-slide integration for seamless updates. Adjust bubble scales to reflect real metrics, swap colors to match branding, or rename annotation text to fit your market analysis narrative. The structured layout supports data-driven storytelling, enabling presenters to guide stakeholders through opportunity mapping, resource allocation decisions, and portfolio prioritization with clarity.

Optimized for high-resolution displays and remote collaboration, this slide accelerates version control and simplifies team updates. Whether you’re presenting strategic reviews, investment pitches, or quarterly dashboards, this MABA chart streamlines complex insights into an easily digestible infographic. Its versatile framework can also be repurposed for PEST analyses, competitor benchmarking, or product-portfolio matrices—simply adjust axes labels and data points to suit any comparative study.

Who is it for

Strategists, portfolio managers, and marketing analysts will find this slide invaluable for evaluating market segments, prioritizing investments, and aligning executive decision-making.

Other Uses

Repurpose this bubble matrix for PEST assessments, BCG-style portfolio reviews, competitor benchmarking, or product roadmap prioritization by updating axis titles and bubble data.