Customer Persona Creation template for PowerPoint & Google Slides

Description

The Customer Persona Creation template offers a dynamic and detailed representation of a customer persona, tailored for business, marketing, or product teams looking to better understand and visualize their target audience. Using a structured format, this template includes sections for demographic information, psychographics, challenges and pain points, buying motivations, goals and aspirations, and preferred channels.

In the sample persona “Savvy Tara,” the template demonstrates how to capture key attributes such as age, profession, personality traits, and buying behavior, giving a clear overview of how this individual engages with products and services. This clear and organized layout allows for easy updates and customization, making it ideal for marketing strategies, user research, and product development.

Who is it for

Marketing teams, product managers, and business strategists who need to create in-depth customer profiles for more effective campaigns, product features, and customer engagement strategies. It’s also great for agencies and consultants helping businesses target the right customer segments.

Other Uses

Beyond customer personas, this slide can be adapted for stakeholder mapping, employee personas, and target audience research. It can also be used to create personas for user experience design, market research, or competitive analysis presentations.