JTBD Framework Process and Outcomes Matrix Template for PowerPoint & Google Slides

Description

Showcase customer motivation and value creation with this comprehensive JTBD (Jobs To Be Done) framework slide. Designed as a structured matrix, the layout organizes the customer journey into eight actionable stages—Define, Locate, Prepare, Confirm, Execute, Monitor, Modify, and Conclude—while clearly separating Consumption Jobs, Related Jobs, and Emotional Jobs. Each stage features concise descriptors and supporting explanations, helping presenters break down how customers identify needs, evaluate solutions, and measure outcomes.

The lower section maps desired outcomes into four strategic quadrants: Overserved, Underserved, Irrelevant, and Table Stakes, with a central highlight for “Appropriately Served.” This visual hierarchy enables teams to pinpoint gaps, eliminate low-value activities, and prioritize innovation opportunities. The bold color-coded headers and clean grid alignment enhance readability, making complex strategic thinking easy to communicate in workshops, stakeholder meetings, or executive briefings. Fully editable in PowerPoint and Google Slides, the slide allows you to customize job statements, refine outcome insights, and align colors with your brand identity.

Who is it for

Product managers, innovation teams, and strategy consultants can use this JTBD slide to analyze customer behavior and refine value propositions. Marketing leaders and business analysts will also benefit when mapping service improvements or identifying competitive differentiation opportunities.

Other Uses

Beyond customer research, adapt this framework to evaluate employee experience journeys, digital transformation initiatives, service design projects, or training program effectiveness. It also works well for strategic planning sessions, market analysis discussions, and business model innovation workshops.