Customer Life Journey Infinity Diagram Template for PowerPoint & Google Slides

Visualize the complete customer experience from initial need through post-purchase advocacy with this customer life journey infinity diagram slide. The sleek infinity loop features eight editable segments—Need, Research, Select, Purchase, Receive, Use, Maintain, and Recommend—each highlighted in vibrant, gradient hues and numbered for clarity. Bold central headers “BUY” (Market & Sell) and “OWN” (Support & Serve) reinforce the dual phases of the journey, while dotted-line annotations align with key touchpoints, offering space to detail insights, metrics, or actions at each stage.

Designed with master slides and vector shapes, every segment, badge, and label is fully customizable. Adjust colors, swap icons, or reposition elements to match your brand identity in seconds. The flat yet dynamic style, clean typography, and ample white space ensure professional polish and readability across PowerPoint and Google Slides. Layered gradient effects add depth without sacrificing simplicity, guiding audiences through a seamless flow of lifecycle stages.

Ideal for marketing presentations, sales strategies, and customer success reviews, this slide empowers teams to illustrate journey maps, identify pain points, and align cross-functional plans. Use it to pinpoint conversion bottlenecks, optimize user onboarding, or showcase advocacy programs. Whether presenting to executives, stakeholders, or training audiences, this diagram ensures complex experiences are communicated concisely and memorably.

Extend the template by adding additional loop segments or customizing text placeholders for quantitative data, such as KPIs, satisfaction scores, or revenue metrics. Fully compatible with high-resolution displays and print collateral, this slide becomes a versatile asset for journey mapping, roadmap planning, and lifecycle analysis. Engage your audience with a dynamic visual narrative that highlights every phase of the customer journey.

Who is it for

Marketing managers, sales directors, and customer experience professionals will benefit from this slide when mapping out customer touchpoints and optimizing engagement strategies. Service teams and product managers can leverage the visual lifecycle to identify support needs and advocacy opportunities.

Other Uses

Beyond customer journey mapping, repurpose this slide for product lifecycle reviews, service process analyses, or loyalty program planning. Duplicate segments to illustrate cyclical workflows, timeline events, or iterative improvement loops across departments.