AISDALSLove Consumer Journey Model Slide Template for PowerPoint & Google Slides

AISDALSLove Model Presentation Template for PowerPoint & Google Slides

Traditional sales funnels stop at the point of sale, ignoring the emotional bond that actually dictates long-term retention. Designed as an eight-tier horizontal cone, this AISDALSLove model presentation template maps consumer perception all the way from top-of-funnel discovery to intense brand advocacy or churn.

The diminishing cylindrical tiers give consumer researchers, marketing managers, and brand strategists a fresh alternative to standard vertical funnels, making complex behavioral transitions easy to explain during strategy reviews, agency briefs, and advertising workshops.

Where This Framework Fits Best

• Consumer Sentiment Mapping: Walk cross-functional teams through post-purchase behaviors, analyzing what drives customers from basic engagement to passionate brand advocacy.
• Omnichannel Funnel Optimization: Pinpoint friction zones where prospects drop off between initial discovery, search verification, and purchase conversion.
• Brand Health Audits: Evaluate customer feedback and social proof across the final emotional phases to address negative sentiment before it spreads.
• Marketing Strategy Lectures: Teach marketing students and junior strategists how the classic AIDA model evolved into modern emotional loyalty frameworks.

Slide Architecture and Visual Mechanics

The slide uses a bright white canvas with soft pinkish gradients along the lower border, anchored by an eight-part horizontal 3D cone structure:

• Header Block: Anchored in the top center with the bold title “AISDALSLove Model,” supported by an introductory paragraph defining the eight-stage journey from initial exposure to deep emotional resonance.
• Horizontal Funnel Structure: A 3D cylindrical stack tapering from left to right, with a translucent horizontal ribbon band running across its center to display clear numerical markers (01 through 08):
  • 01 (Crimson Red): Attention, representing broad initial market visibility and brand discovery.
  • 02 (Deep Indigo): Interest, capturing the point where audience curiosity begins.
  • 03 (Sky Blue): Search, mapping consumer information gathering and product comparisons.
  • 04 (Vibrant Yellow): Desire, tracking the formation of strong purchasing intent.
  • 05 (Warm Orange): Action, marking the transactional checkout or signup conversion.
  • 06 (Cobalt Blue): Like/dislike, defining early product evaluation and direct user sentiment.
  • 07 (Rose Pink): Share, covering word-of-mouth recommendations, reviews, and social amplification.
  • 08 (Lavender Purple): Love/hate, representing ultimate brand loyalty or decisive rejection.
• Lower Legend Strip: Eight rounded pill cards align beneath the funnel, each featuring large ghosted numerals, color-coordinated diamond indicators, and stage title labels.
• Fully Editable Vector Mechanics: Every cylinder ring, ribbon overlay, legend pill, and typography field is 100% customizable within Microsoft PowerPoint and Google Slides.

Check out more customer journey related presentation templates like this.