Customer Experience Lifecycle Template for PowerPoint & Google Slides

Description

Showcase the full customer journey with a polished five-stage lifecycle roadmap. Each stage—Discovery, Education, Purchase, Post-purchase Engagement, and Advocacy—appears as a rounded gradient tab with matching content cards beneath, making it easy to pair actions, KPIs, and ownership per step. The horizontal flow uses subtle shadows, crisp icons, and clear numbering to guide audience attention from left to right, while generous spacing preserves readability for longer notes. All elements are fully editable in both PowerPoint and Google Slides: change colors, swap icons, resize shapes, or duplicate sections to reflect unique funnel designs. Use the layout to highlight handoffs between marketing, sales, and success teams, or to summarize research insights, content plans, and retention tactics. Whether you’re briefing executives or leading a workshop, this slide helps teams align on where customers succeed, where friction occurs, and what to optimize next.

Who is it for

Marketing strategists, growth leads, product marketers, CX managers, and sales enablement teams who need a clear, presentation-ready view of the customer lifecycle. Consultants and agency partners can adapt the slide to client frameworks, ensuring consistent storytelling across discovery through advocacy.

Other Uses

Repurpose the structure for onboarding journeys, service blueprints, partner enablement paths, or post-sale adoption programs. Convert each card into milestones for campaign planning, add metrics to track conversion by stage, or attach owner and SLA fields for operations governance.