Push and Pull Marketing Strategy Diagram Template for PowerPoint & Google Slides

Description

Leverage this comprehensive push and pull marketing strategy deck to illustrate and compare distribution approaches with clarity and visual engagement. The first slide presents a process flow diagram that maps Manufacturer, Intermediaries, and End Users across push and pull strategies, complete with directional arrows and intuitive icons for marketing activities and demand flows. The second slide offers a side-by-side tactics comparison, listing typical push tactics (tradeshows, sales visits, point-of-sale displays, etc.) against pull tactics (advertising, viral marketing, social media, blogging, and more). Subsequent slides dive deeper into each approach: the push marketing slide features a megaphone graphic, color-coded icon blocks for billboards, display ads, direct mailers, and POS examples, accompanied by a concise definition and best-practice examples. The pull marketing slide mirrors this layout with a magnet illustration and inbound tactics icons—SEO, blogging, word-of-mouth, and social media—alongside actionable tips for drawing customer demand.

Designed for marketing professionals, sales teams, and business strategists, this deck simplifies complex channel management concepts into digestible visuals. Each element is fully customizable in PowerPoint and Google Slides, with master slides, editable icons, and flexible color schemes. Replace icons, adjust text, and modify layouts effortlessly to align with your brand palette or campaign objectives. Use the process diagram to educate stakeholders on distribution dynamics, employ the tactics comparison slide for workshop discussions, and utilize the dedicated push and pull slides to train sales reps or onboard new marketers.

Duplicate slides for additional channels, export as images for reports, or integrate performance metrics directly into icon callouts for data-driven presentations. This versatile slide deck ensures consistent messaging, enhances stakeholder understanding, and accelerates strategic decision-making by clearly delineating how push and pull marketing strategies operate in modern business environments.

Who is it for

Marketing managers, sales directors, and business strategists will benefit from this deck when outlining distribution channels, training teams on push vs pull tactics, or presenting strategic marketing frameworks to stakeholders.

Other Uses

Beyond strategy workshops, repurpose these slides for sales enablement sessions, channel partner trainings, client pitches, or digital marketing webinars to clearly contrast outbound and inbound approaches.