Five-Stage Marketing Funnel Infographic Template for PowerPoint & Google Slides

Description

This versatile slide features a vibrant five-stage marketing funnel infographic to guide audiences through the customer journey from awareness to advocacy. The vertical funnel uses gradient ribbon segments in purple, red, orange, teal, and magenta to represent each stage—Awareness, Consideration, Conversion, Loyalty, and Advocacy—and is anchored by matching icons that reinforce each phase. Subtle drop shadows, crisp sans-serif typography, and generous white space create a modern, professional aesthetic that captures attention while maintaining clarity. Fully editable vector shapes, intuitive text placeholders, and master-slide integration let you swap icons, update labels, adjust gradient hues, or reposition elements in seconds without disrupting alignment.

Ideal for marketing presentations, campaign reviews, and sales strategy sessions, this infographic simplifies complex data into a visually engaging format. Whether you are illustrating lead generation tactics, mapping customer behavior patterns, or comparing conversion metrics, the funnel design helps stakeholders quickly grasp how prospects move through each stage. The clear labeling and color-coded segments ensure that audiences can easily identify key drop-off points and optimize campaign performance. Customize segment labels to reflect your unique buyer personas.

Beyond marketing use, this template supports any five-part process visualization or sequential analysis. Repurpose the funnel to display project milestones, product development phases, risk assessment steps, or training program modules by relabeling each segment and swapping icons to match your context. Compatible with both PowerPoint and Google Slides, the slide maintains pixel-perfect fidelity across devices, enabling seamless collaboration and version control. Use this marketing funnel infographic to streamline your storytelling, drive data-driven decisions, and elevate the impact of your next presentation.

Who is it for

Marketing managers, sales leaders, digital strategists, and business analysts will leverage this funnel infographic to communicate campaign performance, customer journey insights, and conversion optimization strategies.

Other Uses

Repurpose this slide for any five-stage process—such as product launch roadmaps, project phase reviews, risk management cycles, or training program agendas—by relabeling funnel segments and swapping icons to suit your scenario.