Double Funnel Lifecycle Diagram Template for PowerPoint & Google Slides

Description

Harness the power of this double funnel lifecycle diagram to present a holistic view of the customer journey from initial awareness through post-purchase advocacy. This fully editable slide features two mirrored funnel shapes converging on a central purchase node. On the left, color-coded segments guide audiences through Awareness, Interest, Consideration, and Preference stages, while the right funnel depicts Service, Support, Loyalty, and Advocacy. Each slim panel offers clear placeholders for headlines, icons, and concise descriptions, allowing you to customize messaging, adjust color gradients, and swap visual assets to match your brand identity. The clean white background, subtle shadows, and crisp typography deliver a modern, professional aesthetic that keeps focus on your insights without distractions. Optimized for both PowerPoint and Google Slides, this design ensures pixel-perfect clarity on any device and streamlines collaboration by preventing formatting issues.

Designed with maximum customization in mind, the vector shapes and grouped elements enable effortless resizing, repositioning, and recoloring without compromising aspect ratios. Theme-based color palettes let you apply corporate hues across the diagram with a single click, while text placeholders and icon sets ensure consistency and professional polish. Seamless integration with master slides accelerates deck creation and reduces editing time for busy professionals. Whether you’re preparing an executive briefing, stakeholder workshop, or client proposal, this slide adapts to varied contexts—from digital presentations to printed handouts—while maintaining full resolution clarity.

Use the central purchase hub to highlight key conversion metrics, attach dynamic data charts adjacent to funnel segments, or layer supporting visuals such as UX screenshots, product images, or customer testimonials around the funnels. Leverage subtle animations to guide audiences one stage at a time and drive engagement, making complex processes intuitive and memorable.

Who is it for

Marketing managers, customer experience strategists, and sales teams will benefit from this slide when illustrating funnel optimization, conversion metrics, or service excellence roadmaps. Product teams, digital agencies, and business consultants can leverage the dual funnels to align cross-functional stakeholders around acquisition and retention strategies.

Other Uses

Beyond customer journey mapping, repurpose this diagram to compare two parallel workflows, visualize lead nurturing pipelines, or showcase dual processes such as onboarding versus offboarding. Use the mirrored layout for competitive analysis, product versus service offerings, or simultaneous project roadmaps to drive clear, side-by-side comparisons.