Customer Value Proposition Diagram Template for PowerPoint & Google Slides

Description

This value proposition diagram template visually maps five dimensions of customer value—Functional, Emotional, Economic, Symbolic, and End Value—around a central “Value for the Customer” hub. Five colored nodes linked by concentric rings and dotted connectors create a clear radial layout that highlights each value type with distinct icons and text placeholders. The clean gray outer ring contrasts with the vibrant red, blue, green, yellow, and dark gray inner segments, guiding viewers through each step in a structured, intuitive flow.

Built on fully editable master slides, this template lets you swap icons, adjust colors, and modify labels in seconds. Alignment guides ensure consistent spacing, while scalable vector shapes maintain crisp quality on any device. Whether illustrating brand strategy workshops, marketing presentations, or product positioning sessions, this diagram elevates complex concepts into digestible, engaging visuals. Optimized for both PowerPoint and Google Slides, it preserves high-resolution fidelity and prevents formatting issues during collaboration. Use built-in placeholders to accelerate slide creation and maintain uniformity across your deck.

Who is it for

Marketing strategists, brand managers, and product leaders will leverage this diagram to articulate unique value propositions. Consultants, business analysts, and startup founders can use it to align stakeholders around customer-centric frameworks during workshops and investor pitches.

Other Uses

Repurpose this slide for competitive analyses, customer journey mapping, product feature comparisons, or value-driven messaging exercises. Simply replace icons and labels to tailor the radial layout to service design, user experience flows, or ROI‐focused presentations.