Customer Lifecycle Stages Infinity Loop Template for PowerPoint & Google Slides

Description

Visualize the complete customer journey with this infinity-loop diagram that bridges new and existing customer phases. The left loop represents new-customer stages—Initial Brand Consideration, Trigger, Active Evaluation, and Out of Market—culminating in the Purchase Decision arrow. The right loop maps existing-customer phases—Experience and Loyalty—feeding back into continued advocacy. Each segment features a bold color and icon, with connector callouts for concise definitions. The seamless loop underscores how post-purchase loyalty fuels renewed consideration, creating a self-reinforcing cycle. Built on master slides, the template’s grouped shapes and intuitive placeholders let you swap labels, recolor segments to match brand guidelines, or adjust iconography without manual realignment. A clean white backdrop, consistent typography, and subtle drop shadows ensure clarity on any screen.

Who is it for

Marketing managers, product strategists, growth teams, and customer experience leaders will benefit from this slide when mapping funnel stages, designing retention programs, or aligning cross-functional teams on lifecycle metrics.

Other Uses

Repurpose this infinity-loop layout for user onboarding flows, subscription renewal cycles, loyalty program frameworks, or any process requiring a continuous feedback loop diagram.