Customer Experience Journey Template for PowerPoint & Google Slides

Description

Visualize the end-to-end customer journey with a polished circular diagram that maps every key moment from need generation to post-purchase usage. At the core, three wedges—Before, During, and After—sit beside a loyalty curve, anchoring your narrative across the full lifecycle. Surrounding arcs highlight the major touchpoints: Need Generation, Initial Consideration, Engagement, Evaluation, Moment of Purchase, Delivery/Installation, and Usage. Colorful ribbon callouts around the wheel provide ample space for short notes, KPIs, or action items, making it easy to connect insights to each stage. The high-contrast center, clean typography, and subtle depth effects ensure readability on both large screens and laptops. Every shape, label, and color is fully editable, so you can tailor stages, swap terminology, or adapt the palette to your brand guidelines in seconds.

Use this slide to replace dense journey spreadsheets with a clear, executive-ready visual. The balanced layout supports quick scanning, while dotted leader lines guide viewers from the center to each labeled ribbon. Duplicate the slide to compare personas, add channel overlays, or outline ownership between marketing, sales, product, and support. Optimized for PowerPoint and Google Slides, it preserves alignment and spacing for a crisp, professional finish.

Who is it for

CX leaders, marketing managers, product owners, UX researchers, and customer success teams who present journey insights, prioritize improvements, or align stakeholders during workshops and reviews.

Other Uses

Adapt the wheel for onboarding flows, service blueprints, lifecycle marketing plans, adoption funnels, renewal motions, or post-purchase support mapping. Track pain points, opportunities, and KPIs at each touchpoint to drive measurable experience improvements.