Buyer Utility Map Strategy Matrix Template for PowerPoint & Google Slides

Description

Visualize strategic opportunities across the customer journey with this Buyer Utility Map Strategy Matrix slide. Structured as a comprehensive grid, this template aligns the six stages of the buyer experience cycle—Purchase, Delivery, Use, Supplements, Maintenance, and Disposal—with key utility levers such as Customer Productivity, Simplicity, Convenience, Risk Reduction, Fun & Image, and Environmental Friendliness. The matrix format enables teams to pinpoint where value is currently delivered and where pain points block buyer utility.

Clear visual markers distinguish opportunity spaces from friction areas, helping decision-makers quickly identify gaps in their offering. The structured table layout, bold blue headers, and contrasting icons create a professional, easy-to-read framework suitable for executive discussions and innovation workshops. By mapping utility across the full lifecycle, organizations can systematically uncover differentiation opportunities, refine value propositions, and prioritize high-impact initiatives.

Fully editable in PowerPoint and Google Slides, this slide allows you to customize stages, utility factors, and visual indicators to match your industry context. Adjust colors, labels, or icons to align with your brand guidelines and strategic frameworks. Whether you are applying Blue Ocean Strategy principles or conducting a customer experience audit, this Buyer Utility Map supports data-driven thinking and structured analysis.

Who is it for

Strategy consultants, product managers, innovation teams, and marketing leaders can use this slide to evaluate competitive positioning and identify untapped value spaces. It is also ideal for business analysts and MBA students presenting strategic case studies or transformation initiatives.

Other Uses

Repurpose this matrix for customer journey diagnostics, service design workshops, value proposition refinement, or risk assessment sessions. It can also support sustainability evaluations, lifecycle analysis, or cross-functional alignment meetings focused on improving end-to-end buyer experience.