AIDAS Customer Journey Funnel Diagram Template for PowerPoint & Google Slides

Leverage this AIDAS customer journey funnel diagram slide to illustrate the five sequential stages of the buying process: Awareness, Interest, Desire, Action, and Satisfaction. The slide’s right side features a vertically oriented, hourglass-shaped funnel divided into five vibrant, gradient-colored segments—navy, blue, teal, aqua, and green—each labeled with a crisp numeric badge. Corresponding arrow-shaped callouts extend from each segment, clearly naming each stage and visually linking to the funnel. The clean white canvas, modern sans-serif typography, and subtle drop shadows ensure maximum readability and a polished, professional aesthetic.

Fully editable, this template supports master slides, vector-based graphics, and intuitive placeholders for easy customization. Swap out colors to match corporate branding, replace badge icons with custom imagery, or edit text labels to reflect alternate process names—such as Awareness to Acquisition or Satisfaction to Loyalty. Arrow callouts can be resized to accommodate detailed descriptions, data points, or multilingual text. The balanced composition and ample whitespace direct viewer attention to the funnel flow, while consistent styling across elements preserves visual harmony.

Optimized for PowerPoint and Google Slides, this funnel diagram maintains crisp resolution and seamless formatting across devices. Use it to map classic marketing funnels, customer conversion analysis, lead nurturing pathways, or internal process workflows. Duplicate or rearrange the layout to compare different scenarios—like AIDA vs. AIDAS models—or illustrate multi-channel funnels by color-coding. Ideal for marketing presentations, sales training workshops, product launch strategies, and quarterly business reviews, this slide simplifies complex frameworks into an intuitive visual tool that drives audience engagement and strategic alignment.

Who is it for

Marketing managers, sales directors, digital strategists, and customer experience professionals will benefit from this funnel diagram when explaining conversion processes, segmentation strategies, or lead generation tactics. Educators, consultants, and startup founders can also leverage it to teach buying behavior and optimize marketing campaigns.

Other Uses

Beyond customer funnels, repurpose this layout for process optimization flows, recruitment pipelines, project lifecycle stages, talent acquisition funnels, or retention strategies across HR, product development, and operations. Simply adjust segment labels and colors to match your context.