AARRR Funnel Diagram template for PowerPoint & Google Slides

Description

This AARRR Metrics Funnel Diagram template offers a segmented funnel graphic that clearly visualizes the five key stages of the pirate metrics framework: Acquisition, Activation, Retention, Revenue, and Referral. Each stage is rendered as a distinct, color-coded ring in a 3D-inspired funnel shape, supported by matching hexagon icon callouts and placeholders for concise descriptions. Editable arrows guide viewers’ eyes downward through the process, while side-aligned text zones allow you to highlight essential details for each metric. Built on master layouts, this slide seamlessly adapts to both 16:9 and 4:3 screen formats and maintains consistent typography throughout your deck. You can apply custom color themes or leverage the predefined palette to align the diagram with your brand identity.

Use this template to accelerate slide creation for growth presentations, product roadmaps, and performance reviews. Simply replace the placeholder icons, edit labels, and adjust segment thickness to suit your process. The slide also supports dark and light background variants for maximum versatility. Whether you’re summarizing funnel analytics in an investor pitch, illustrating customer lifecycle progression in a marketing review, or mapping user retention strategies in a strategy workshop, this funnel diagram delivers professional polish and narrative clarity. Even users with minimal design experience can produce a cohesive, high-impact slide in minutes, thanks to intuitive grouping and structured placeholders.

Who is it for

Growth marketers, product managers, startup founders, UX analysts, and data teams will find this AARRR funnel diagram invaluable for illustrating user acquisition and engagement sequences. Use it in investor pitches, marketing reviews, product strategy sessions, or analytics reports to communicate performance metrics clearly.

Other Uses

Beyond AARRR analyses, repurpose this funnel layout to visualize sales pipelines, lead nurturing flows, customer journey stages, project approval processes, or any multi-step workflow. The versatile ring segments adapt easily to use cases like marketing funnels, recruitment pipelines, or process optimization charts.