Voice of Customer Funnel (VOC) template for PowerPoint & Google Slides

Description

This Voice of Customer (VOC) Funnel template is designed to help businesses capture, categorize, and transform customer feedback into actionable insights. It outlines the stages of the VOC process, from receiving raw customer feedback (Verbatim) to identifying core customer needs (Need), and ultimately turning those needs into specific requirements for product or service improvement (Requirement). Each phase is represented visually through a vibrant funnel design, helping audiences easily understand the progression from feedback collection to decision-making.

This template is ideal for customer experience teams, product managers, and market researchers who need to present VOC insights, track customer sentiments, or demonstrate how feedback drives business improvements. The template can be customized with your own data, offering a clear and engaging way to visualize and share the results of your customer feedback analysis.

Who is it for

This template is suited for customer experience managers, product development teams, market researchers, and business analysts who wish to visualize how customer feedback is gathered and transformed into actionable strategies. It’s also useful for marketing teams looking to align customer insights with their brand or product development.

Other Uses

In addition to VOC-related presentations, this funnel diagram can be adapted for other processes such as customer journey mapping, sales funnels, or product development stages. It’s versatile enough to represent any process that involves moving from broad data collection to specific actionable outcomes.