Pay-Per-Click Advertising Overview template for PowerPoint & Google Slides

Description:
This visually engaging slide provides an overview of Pay-Per-Click (PPC) advertising, breaking down key elements into three easy-to-understand sections. It covers the fundamentals of how PPC ads work, the cost structure, and the relationship between PPC and SEO. The layout includes colorful icons and visuals—such as charts, an ad placement symbol, and a dollar sign—clearly illustrating each point. With a prominent blue background and red accent colors, the design draws attention and helps convey complex concepts in a simple, digestible format.

The slide also explains how PPC ads are triggered by keywords, how advertisers bid for ad placement, and how costs can vary based on competition and quality scores. Additionally, it highlights the synergy between PPC and SEO, making it a valuable resource for marketing teams, consultants, and business owners looking to improve their digital marketing strategies.

This template is designed to be easily editable, allowing users to customize it with specific PPC examples or campaign data. Perfect for presentations, workshops, or training sessions, it ensures your audience understands the essential components of PPC advertising and its role in digital marketing.

Who is it for
This slide is ideal for digital marketers, PPC specialists, SEO professionals, and business owners who want to learn or present the basics of Pay-Per-Click advertising. It is also useful for marketing consultants, ad agencies, and anyone involved in online advertising strategies.

Other Uses
Apart from PPC, this slide can be adapted for broader digital marketing topics, including content marketing, search engine marketing (SEM), or advertising campaigns. It can also be used for client pitches, marketing reports, or strategy presentations, making it a versatile tool for digital marketing teams.