Funnel Drop-off Analysis template for PowerPoint & Google Slides

Description:
This sleek, visually compelling slide illustrates a Funnel Drop-off Analysis, perfect for analyzing customer journey stages in marketing or sales processes. It uses a color-coded funnel with distinct sections representing Awareness, Interest & Intent, Consideration, Action, and Loyalty. Each funnel stage includes a decay rate percentage, highlighting the drop-off at each phase. This clear, progressive design makes it easy to visualize how potential customers move through the funnel and where the greatest losses occur.

The slide uses vibrant colors—orange, blue, and purple—to create a visually engaging flow that emphasizes key areas of customer drop-off. The accompanying text section provides space for additional insights or data points, making this slide ideal for reports or presentations on customer behavior, conversion rates, and lead management. It is especially valuable for marketing teams, sales professionals, and business analysts aiming to optimize conversion strategies and improve overall funnel performance.

This template is fully customizable, allowing you to adjust the decay rate percentages and text to match your specific analysis, offering flexibility for different use cases such as campaign performance reviews, customer lifecycle studies, or sales conversion evaluations.

Who is it for
This slide is ideal for marketing teams, sales professionals, business analysts, and anyone looking to track and optimize customer conversion rates at different stages of the sales funnel. It’s also great for presenting data-driven insights during meetings, workshops, or client presentations.

Other Uses
In addition to funnel analysis, this slide can be repurposed for process flow analysis, customer retention studies, conversion optimization reports, and customer segmentation presentations. It’s also useful for illustrating any multi-stage processes with measurable drop-offs, such as project management, product launches, or campaign tracking.