Comprehensive Customer Journey Map Template for PowerPoint & Google Slides

Description

Drive customer-centric insights with this versatile customer journey map slide, designed to align stakeholder perspectives from awareness to advocacy. The five-phase horizontal layout—Awareness, Consideration, Decision, Delivery & Use, and Advocacy—organises customer activities, goals, touchpoints, and a dynamic experience curve into a cohesive framework. Each stage features color-coded columns and editable diamond markers that illustrate emotional highs and lows, helping teams pinpoint friction areas and optimise user interactions. Dedicated rows for business goals, KPIs, and organisational responsibilities ensure that strategic objectives remain front and centre. Built with master slides and customizable placeholders, this template streamlines updates and enforces brand consistency.

Optimized for PowerPoint and Google Slides, this fully scalable slide supports seamless color theme changes, icon swaps, and text edits. Whether you’re mapping online behaviors, service touchpoints, or loyalty initiatives, this customer journey map empowers teams to visualise end-to-end experiences, drive alignment, and prioritise improvement opportunities in a single, high-impact slide.

Who is it for

Marketing teams, UX designers, customer experience managers, and digital strategists will benefit from this customer journey map when analysing user behaviours, optimising touchpoints, or preparing stakeholder presentations. Product managers, consultants, and service designers can leverage the clear phase-based structure to guide decision-making and track performance metrics.

Other Uses

Beyond mapping end-to-end experiences, repurpose this layout for employee onboarding journeys, partner engagement roadmaps, or project status flows. Adapt colored stages to illustrate service processes, risk assessments, or operational workflows across departments while maintaining a unified visual narrative.