Customer Acquisition Framework Template for PowerPoint & Google Slides

Description

This slide presents a comprehensive customer acquisition framework that merges the traditional sales funnel with the end-to-end customer lifecycle. At the center, a bold black funnel graphic directs focus downward, flanked by color-coded horizontal bars on both sides. On the left, orange gradient bars represent sequential sales funnel stages—Leads (inbound/outbound), Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Opportunity, Proof of Concept (POC), Closed, Onboarding, and Renew/Upsell—organized by function: marketing, sales, and customer success. On the right, corresponding teal bars label lifecycle milestones—Visitor, Prospect, Activated User, Customer, Activated Customer, and Loyal Customer—reinforcing how each funnel stage translates into a customer relationship phase. Crisp sans-serif typography, consistent iconography, and subtle drop shadows ensure readability and add a professional modern touch, while alternating gray background stripes create visual separation between functional teams.

Every element is fully editable: vector shapes and icons can be swapped, gradient hues adjusted, and labels updated in seconds without compromising alignment or master-slide structure. The slide’s flexible design supports collaborative editing in both PowerPoint and Google Slides, maintains full-resolution fidelity, and eliminates version-control headaches. Whether you’re mapping out marketing strategies, aligning sales and customer success objectives, or educating stakeholders on lead progression and retention pathways, this slide conveys complex processes with clarity and visual appeal. By customizing bar labels and iconography, you can adapt the framework to different workflows such as partner acquisition models, product adoption funnels, or service delivery stages. Additional flexibility allows you to add or remove bars to fit shorter or longer acquisition journeys without disrupting the overall design. Leverage this customer acquisition framework slide to streamline presentations, facilitate strategic discussions, and drive data-driven decision-making across cross-functional teams.

Who is it for

Marketing leaders, sales directors, customer success managers, and business analysts will benefit from this slide when communicating lead-to-loyalty pathways, aligning interdepartmental goals, or training teams on acquisition best practices.

Other Uses

Repurpose this slide for partner onboarding processes, product adoption roadmaps, or service delivery frameworks by relabeling funnel stages and lifecycle milestones to fit your specific scenario.