Comprehensive Competitor Analysis Template for PowerPoint & Google Slides

Leverage this dynamic Competitor Analysis template to comprehensively evaluate your market rivals and uncover actionable insights. The deck opens with a sleek cover slide featuring a bold title placeholder and a vibrant flat illustration depicting analysts reviewing performance charts on a laptop. It then guides users through essential analysis stages, including competitor identification metrics, internal/external SWOT layout, on-page SEO evaluation, backlink and PR performance charts, and side-by-side benchmarking visuals. Each slide employs a clean grid structure, consistent typography, and intuitive icons to emphasize data clarity and ease of interpretation. Interactive icons and color-coded markers help pinpoint each competitor’s strengths, weaknesses, and performance trends at a glance.

Engineered for both PowerPoint and Google Slides, this asset delivers fully editable master slides, customizable color palettes, and vector-based graphics that adapt seamlessly to any brand style. Placeholder charts and tables are preformatted for quick data input, while slide notes offer guidance on best practices for research and presentation flow. Whether you’re illustrating audience reach, traffic statistics, or strategic differentiators, the flexible layout ensures your narrative remains cohesive and impactful.

Ideal for marketing teams, competitive intelligence professionals, and business strategists, this template streamlines the process of compiling and presenting comparative analyses. It simplifies stakeholder discussions, highlights growth opportunities, and supports data-driven decision-making. By leveraging automated style themes and layout presets, you can focus on insightful commentary rather than slide formatting. Elevate your next strategy session, boardroom briefing, or client pitch with this versatile competitor analysis toolkit—ready to deploy in minutes and designed to drive clarity, alignment, and strategic advantage.

Who is it for

Marketing leaders, competitive intelligence analysts, product managers, and business strategists will benefit from this template when benchmarking rivals, identifying market gaps, or aligning teams around data-driven strategies.

Other Uses

Beyond direct competitor comparisons, repurpose these slides for SWOT workshops, SEO audit reviews, PR performance reports, market-share presentations, or investor pitch decks to showcase strategic positioning and growth opportunities.