Product Market Expansion Matrix Template for PowerPoint & Google Slides

Use this versatile Product-Market matrix slide to visualize growth strategies with precision and style. At the center, four gradient-shaded quadrants—Market Development (red), Diversification (blue), Consolidation/Market Penetration (purple), and Product Development (orange)—are arranged around intersecting axes labeled “Existing Products” to “New Products” and “Existing Markets” to “New Markets.” Each quadrant features bold headings and plenty of space for concise notes, enabling you to map strategic priorities and analyze risk-return profiles at a glance.

Crafted as fully editable vector shapes, the quadrants and axis labels can be resized, recolored, or repositioned to match your brand guidelines. Intuitive placeholders on both sides of the matrix allow you to add detailed commentary, callouts, or data highlights without cluttering the central graphic. Subtle drop shadows and smooth gradients add depth, while a neutral white background and clean gray typography ensure maximum readability.

Built on PowerPoint and Google Slides master slides, this template equips you with smart formatting: swap quadrant titles, adjust color stops, or update axis labels in seconds without disrupting the layout. The slide maintains pixel-perfect clarity on any device, alleviating version-control headaches and simplifying collaborative editing across teams.

Whether you’re a product manager evaluating new offerings, a business strategist exploring market entry paths, or a marketing leader planning segment expansions, this slide streamlines decision-making by presenting complex data in a structured, visually compelling format. Beyond strategic planning, repurpose the matrix for competitive benchmarking, resource allocation, stakeholder presentations, or portfolio analysis. Duplicate the slide to compare multiple scenarios side by side, or integrate it into broader executive decks to reinforce growth narratives. With this intuitive matrix at your fingertips, you can drive strategic alignment, uncover opportunities, and communicate your roadmap with professional flair.

Who is it for

Product managers, business strategists, and marketing leaders will find this matrix essential for evaluating growth paths, exploring market expansion strategies, and conducting portfolio analyses. Consultants, C-level executives, and investor relations teams can leverage its clear quadrant layout to align stakeholders and drive data-driven strategic planning.

Other Uses

Use the matrix for competitive benchmarking, resource allocation mapping, risk assessment frameworks, or product portfolio reviews. Replicate quadrants to compare scenarios, integrate axis labels for performance dashboards, or embed within executive decks to reinforce growth narratives and support stakeholder presentations.