Sales Battlecard Overview Template for PowerPoint & Google Slides

A battlecard is a one-page reference sheet that sales reps keep open during calls. When a prospect asks about pricing, features, or how you compare to a competitor, the rep glances at the card instead of fumbling for an answer. This template gives you two different battlecard layouts, each in light and dark versions.

Layout One: Seven Sections

Three-column grid with seven color-coded boxes. Left column has Company Overview, Product, and Pricing stacked vertically. Middle column has Strengths and Weaknesses. Right column has Requirements and FAQs/Answers. Each section has a colored header bar and space for bullet points or numbered items. This is the more traditional battlecard layout, good for teams that want everything visible at once.

Layout Two: Six Sections With a Pricing Table

Cleaner design with colored vertical accent bars instead of header blocks. Two rows of content blocks on the left (Solution Overview and Requirements on top, Key Targeted Audience and Competitive Differentiations on the bottom). A wider “Engagement: How to / How Not to” block runs across the bottom left. FAQs sit on the right with a small Indicative Plans and Pricing table underneath showing Platinum, Gold, and Silver tiers with Plan, Benefit, and Price rows.

The second layout is more useful if you have defined pricing tiers and need to show competitive differentiation explicitly rather than just strengths and weaknesses.

What to Fill In

Company Overview / Solution Overview: One paragraph on who you are and what you sell. This is the rep’s opening line if the prospect doesn’t already know you.

Product: Product name and two to three key features. Keep it scannable.

Pricing: Your pricing model. List price, discount tiers, or “contact sales” if your pricing is bespoke.

Strengths / Competitive Differentiations: Three specific things you do better than competitors. Not marketing copy. Specific features, benchmarks, or customer stats.

Weaknesses: Where you actually fall short. The point isn’t to trash your own product. It’s to prep the rep so they have a pre-planned response when the prospect brings up the weakness first.

Requirements: What the customer needs to have in place before they can buy or implement. Technical prerequisites, contract minimums, integration requirements.

FAQs/Answers: The three most common objections and your answers. This is usually the most-used section during live calls.

Engagement: How to / How Not to: Talking points and things to avoid. For example: “Lead with ROI, not features” or “Don’t mention competitor X by name.”

When Battlecards Get Used

When you’re losing deals to a specific competitor and need to arm the sales team with counter-positioning. When a new product launches and reps don’t have the pitch down yet. When onboarding new account executives who need to get up to speed on 15 products in their first month. When the sales team is talking to prospects in a vertical they’re not familiar with and need industry-specific talking points.

Sales enablement teams build one battlecard per major competitor and one per product line. The rep pulls up the relevant card before each call. Some teams print them. Most keep them as slides or PDFs on a second monitor during video calls.

Replace the placeholder text with your actual product, competitors, and pricing. Remove sections you don’t need. Duplicate the slide to create cards for different products or competitors.