Race Digital Marketing Planning Templates for PowerPoint & Google Slides

Description

Equip your marketing presentations with this three-slide RACE (Reach, Act, Convert, Engage) planning pack, designed to showcase the customer journey through both circular and funnel diagrams. Each slide opens on a clean white canvas topped by a bold sans-serif header. The first variation arranges four rounded rectangles in a loop, connected by thick blue arrows, illustrating the cyclical nature of audience engagement. The second transforms the model into a five-tier funnel—Plan, Reach, Act, Convert, Engage—color-graded from dark to light blue, with callouts that define each stage’s objectives. The third slide refines the funnel with direct arrows linking stages to detailed text panels, supporting layered explanations like “Exploration,” “Decision Making,” “Purchase,” and “Advocacy,” plus a “Re-automate” loop for ongoing optimization.

All shapes, arrows, and text blocks are fully editable on master slides in both PowerPoint and Google Slides. Swap in your brand colors by adjusting theme palettes, replace placeholder copy with campaign specifics, or drag-and-drop custom icons into the stage shapes. Alignment guides and margin indicators ensure pixel-perfect layouts on widescreen formats, eliminating version-control headaches during cloud collaboration. Subtle drop shadows behind shapes add depth without compromising the minimalist aesthetic, keeping focus on your strategic messaging.

Whether you’re presenting to C-suite executives, agency teams, or client stakeholders, this template pack streamlines storytelling around digital marketing workflows. Use the circular diagram to introduce the RACE framework, the standard funnel to map tactics against each phase, and the detailed funnel to break down channel-specific activities and KPIs. Duplicate slides to drill into sub-phases or regional campaigns, creating a cohesive, data-driven narrative that drives alignment and action.

Who is it for

Digital marketing managers, agency strategists, growth teams, and brand planners will benefit from these slides when outlining campaign roadmaps, reporting funnel metrics, or training colleagues on the RACE framework.

Other Uses

Repurpose the circular slide for stakeholder workshops, the basic funnel for quarterly reviews, and the detailed funnel for channel-level performance deep dives. Adapt colors and labels to depict customer personas, product lifecycles, or service touchpoints.