JTBD Jobs To Be Done Outcomes Framework Template for PowerPoint & Google Slides

Description

This slide presents a comprehensive Jobs-To-Be-Done (JTBD) framework designed to align customer needs, functional tasks, and desired outcomes in one cohesive layout. The top section defines “Consumption Jobs”—the core tasks customers undertake to use and maximize a product’s value—followed by eight sequential “Execution Jobs” (Define, Locate, Prepare, Confirm, Execute, Monitor, Modify, Conclude) each in a distinct color block with concise definitions. Beneath these, “Related Jobs” and “Emotional Jobs” zones clarify complementary support tasks and affective drivers like trust and reassurance. The bottom “Desired Outcomes” matrix categorizes outcomes into Overserved, Underserved, Table Stakes, and Irrelevant quadrants, with a central “Appropriately Served” diamond that highlights the ideal value proposition. Thin lines and uniform typography maintain a clear visual hierarchy, while the two-column alignment balances context with framework detail.

Built on editable master slides, this template lets you swap out job labels, adjust block colors, or replace icons to fit your brand guidelines. Simply update text placeholders to capture your own customer-job definitions, related tasks, emotional factors, and outcome metrics. The vector-based design preserves pixel-perfect clarity across PowerPoint and Google Slides, ensuring consistent presentation on any device. Whether you’re conducting customer-insight workshops, product-strategy sessions, or user-experience reviews, this layout accelerates preparation, fosters stakeholder alignment, and helps teams prioritize features and messaging based on what truly matters to users.

Who is it for

Product managers, UX researchers, marketing strategists, and customer-experience teams will leverage this slide to map customer jobs, uncover unmet needs, and drive innovation based on the JTBD methodology.

Other Uses

Repurpose this framework for persona development, feature-prioritization matrices, service-design blueprints, or any strategic exercise requiring structured mapping of tasks and outcomes.