Hook Model Framework Template for PowerPoint & Google Slides

Description

This Hook Model template is designed to visually present the four key stages of habit-forming products, according to Nir Eyal’s Hook Model. It uses a clean, circular format to represent each stage: Trigger, Action, Variable Reward, and Investment. The simple, intuitive design and color-coded sections (green for Action, teal for Trigger, and red for Investment and Variable Reward) help highlight the cyclical nature of the model, emphasizing the continuous loop that keeps users engaged with the product.

The first slide offers a straightforward, clean presentation of the Hook Model with icons that represent each stage—Trigger, Action, Variable Reward, and Investment. The second slide uses a more detailed layout, providing key questions for each stage to prompt deeper analysis or discussion on product development, user behavior, or engagement strategies. This is ideal for product managers, marketers, or anyone interested in understanding or applying the principles of habit-forming design.

Optimized for both PowerPoint and Google Slides, the template is fully editable, allowing you to add text, modify colors, and tailor the design to suit your specific needs.

Who is it for

This template is ideal for product managers, designers, marketing teams, and UX/UI professionals interested in product development, user retention, and engagement strategies. It’s also suitable for business consultants and educators teaching or discussing user behavior, digital marketing, or habit-forming products.

Other Uses

In addition to product design and marketing, this template can be used in discussions on customer retention, user experience design, and behavioral economics. It’s also applicable for workshops or lectures on persuasive technology, consumer psychology, and app development.