Funnel and Flywheel Thinking Comparison template for PowerPoint & Google Slides

Description

This slide visually contrasts two popular marketing concepts: Funnel Thinking and Flywheel Thinking. On the left, the funnel is divided into stages—Awareness, Interest, Consideration, Intent, Evaluation, and Purchase—illustrating a linear process where leads are gradually narrowed down. On the right, Flywheel Thinking is shown with key phases—Attract, Engage, Delight, and Grow—emphasizing a continuous cycle that focuses on customer retention and advocacy.

Both visual models are clearly represented with vibrant, color-coded icons, offering a simple yet effective explanation of how each approach impacts customer engagement and business growth. The funnel’s descending stages symbolize the traditional sales process, while the flywheel highlights an ongoing, sustainable growth strategy. The design’s modern, sleek layout with contrasting colors ensures the message is delivered clearly and memorably.

This slide is fully customizable for use in PowerPoint and Google Slides, making it easy for users to adjust text, colors, and icons to suit their branding or presentation needs. It’s an excellent tool for marketing teams, business owners, and sales professionals to compare and evaluate both approaches.

Who is it for

This template is ideal for marketing teams, business owners, sales professionals, and digital strategists looking to compare the Funnel and Flywheel models. It is particularly useful for presentations on marketing strategy, customer lifecycle management, and business growth.

Other Uses

In addition to marketing and sales discussions, this slide can be adapted for training sessions on customer journey mapping, lead generation strategies, and customer retention techniques. It also works well for workshops on optimizing marketing efforts through different funnel and flywheel tactics.