Content Strategy Roadmap Arrow Template for PowerPoint & Google Slides

Description

This slide features a horizontal arrow-based content strategy roadmap, broken into six distinct phases: Establish Goals, Define Customer Personas, Audit Existing Content, Competitor Analysis, Content Creation, and Measure & Reiterate. Each phase is represented by a vibrant rounded rectangle—red, green, light blue, dark blue, purple, and orange—arranged sequentially along a gray arrow banner spanning the top. Below the roadmap header, dotted placeholders in matching border colors present two key prompting questions per phase, clarifying critical considerations for objectives, audience insights, asset audits, competitive benchmarks, creative planning, and performance metrics. The consistent use of color-coded blocks and dashed outlines ensures visual cohesion while guiding viewers through each strategic step in a logical progression.

Built on a 16:9 master slide, this template is fully editable: modify phase titles, replace question prompts, and adjust color schemes with a single click. Smart alignment guides and grouped placeholders speed up customization, while the arrow background and staggered question boxes maintain a clean, professional aesthetic. The design leverages crisp sans-serif typography, generous white space, and subtle shadows to enhance readability and focus. Ideal for corporate and agency environments, this flexible roadmap empowers teams to adapt phases, reorder elements, or add new prompts without disrupting the overall structure. Optimized for seamless performance on both PowerPoint and Google Slides, it supports consistent branding across presentations, making stakeholder alignment and strategic planning more efficient.

The template also includes dot-grid alignment markers and master layout variations for light or dark backgrounds, plus icon placeholders for custom symbols. Use the duplicate group feature to expand phases or integrate sub-steps. Fully compatible with shared templates and version control best practices, it streamlines collaboration and rapid iteration.

Who is it for

Content marketers, brand strategists, and marketing managers will benefit from this roadmap when outlining editorial plans, campaign timelines, or audience research priorities. Project leads, digital strategists, and agency teams can also leverage its clear phase prompts to facilitate collaborative workshops and executive briefings.

Other Uses

Beyond content planning, repurpose this layout for product development roadmaps, training program guides, change management workflows, or quarterly business reviews. The arrow-based design can illustrate any stepwise process—from employee onboarding to technology rollouts—making it a versatile asset across functions.