McGuire’s Persuasion Process Flow Diagram Template for PowerPoint & Google Slides

McGuire’s Model for PowerPoint and Google Slides

McGuire’s persuasion model outlines how human attitudes and actions shift through a structured sequence of psychological phases. This presentation template provides communication strategists, marketing directors, behavioral researchers, and corporate trainers with a directional six-stage chevron workflow designed to illustrate the path from initial message delivery to measurable behavior change. By mapping each psychological hurdle into a clean visual sequence, presenters can analyze communication bottlenecks and refine messaging across each step of the persuasion process.

Ideal Business Use Cases

• Marketing and Advertising Campaign Strategy: Evaluate promotional messaging against each level of the persuasion hierarchy. Marketing teams can ensure campaigns not only capture attention but also facilitate comprehension and yield agreement before expecting consumer conversion.
• Public Relations and Crisis Communication: Structure corporate announcements and public statements to navigate sensitive topics. Communications teams can assess whether target audiences properly understand the company position and accept the narrative.
• Employee Change Management: Prepare internal communications for organizational restructuring or new policy rollouts. Leaders can guide employees through awareness, agreement, and retention to achieve sustained behavioral adoption.
• Consumer Psychology and Academic Lectures: Teach classic communication theory, social psychology, and advertising models in university courses or corporate training workshops.

Design and Customization Features

The slide features six interconnected folded chevron cards that establish an unmistakable left-to-right progression. Each stage is highlighted with an individual color and numbered icon pod:

• Presentation: Slate blue chevron paired with a megaphone icon to mark message delivery.
• Attention: Fresh green chevron with a target eye icon representing audience focus.
• Comprehension: Golden yellow chevron with an ideation bulb icon signifying message understanding.
• Yielding: Ruby red chevron with a handshake icon denoting audience agreement and acceptance.
• Retention: Burnt orange chevron with a brain memory icon representing recall over time.
• Behaviour: Bright sky blue chevron with an action user icon representing the final adopted behavior.

Alternating upper and lower text containers provide clear, dedicated space for slide descriptions, strategic notes, and tactical execution tips without crowding the visual flow.