JTBD Framework PowerPoint Template

Understand what your customers are trying to accomplish with this Jobs To Be Done (JTBD) Framework PowerPoint Template. The structured layout helps you look beyond products and features to understand the practical, related, and emotional jobs that shape customer decisions. Use the eight-stage journey—from Define and Locate to Execute, Monitor, Modify, and Conclude—to organize customer needs in a way that is easy to discuss and act on.

Identify Opportunities That Matter

The lower section helps you organize customer outcomes into Overserved, Underserved, Irrelevant, and Table Stakes categories, with Appropriately Served outcomes highlighted at the center. This makes it easier to spot areas where customers need more support, where effort can be reduced, and where new opportunities may exist.

• Find underserved customer needs
• Identify unnecessary or low-value activities
• Highlight essential customer expectations
• Recognize areas that are already well served
• Prioritize opportunities for product or service improvement
• Support customer-focused innovation discussions

Built for Strategy and Innovation Teams

Use this editable PowerPoint and Google Slides template during customer research, product strategy meetings, service design workshops, and innovation sessions. Product managers, marketers, business analysts, consultants, and UX teams can adapt the framework with their own customer insights, job statements, and desired outcomes.

You can also repurpose the slide for employee experience mapping, digital transformation, service improvement, market research, training programs, and business model innovation. Its organized grid and color-coded sections help turn complex customer insights into a practical visual framework.