Feature-Attribute-Benefit Diagram Slide Template for PowerPoint & Google Slides

Description

Present product or service value with this intuitive FAB slide template for PowerPoint & Google Slides. It combines a dynamic concentric circle diagram labeled F (Feature), A (Attribute), and B (Benefit) with three horizontal content cards for detailed descriptions. The rounded cards on the left—Feature, Attribute, Benefit—each include a placeholder icon and text area for concise messaging. On the right, the three nested rings (cyan, yellow, and red) illustrate the hierarchical relationship from key features to underlying attributes and core benefits, reinforced by bold letter labels and subtle drop shadows against a clean white background.

Master slide support lets you swap icon sets, adjust color palettes, and resize shapes effortlessly, ensuring on-brand consistency across all your decks. The modular design also accommodates additional layers or duplicate cards, allowing expansion of the FAB framework to cover more segments or steps. Whether you’re crafting product pitch decks, marketing overviews, or sales training materials, the visual clarity of this slide helps audiences quickly grasp how attributes derive from features and translate into clear benefits.

This template is fully optimized for PowerPoint animations and Google Slides transitions, with individual object grouping for smooth progressive reveals. You can also integrate KPIs or timeline callouts alongside the diagram to enrich your narrative. The intuitive layout prevents formatting headaches and maintains full-resolution clarity when exporting to PDFs or sharing across devices. Use this versatile slide in executive summaries, customer workshops, or competitive analyses to highlight value propositions with maximum impact.

Leverage the layered FAB model to drive sales conversations, align product teams on core value points, or educate customers on unique selling propositions. The clear, step-by-step diagram encourages engagement and simplifies complex messaging, making it ideal for both live presentations and self-guided e-learning modules.

Who is it for

Sales and marketing teams, product managers, and customer success leaders will benefit from this FAB diagram when articulating value propositions and aligning stakeholders on features, attributes, and benefits in PowerPoint or Google Slides.

Other Uses

Repurpose this slide for training materials, product comparisons, USP overviews, and onboarding modules. Swap labels and colors to adapt the FAB framework for service offerings, competitive analyses, or feature prioritization workshops.