Feature-Attribute-Benefit (FAB) Diagram Template for PowerPoint & Google Slides

Description

Leverage this professional FAB diagram template to juxtapose features, attributes, and benefits in a single cohesive slide. The design features three horizontal modules topped by circular icon placeholders and matching colored headers—lime green for Feature, magenta for Attribute, and cobalt blue for Benefit—enabling presenters to visually differentiate each section at a glance. Below each header, three neatly arranged text containers provide structured spaces to elaborate on product characteristics, supporting details, and core advantages. Uniform sans-serif typography, consistent line heights, and precise alignment ensure readability and a balanced visual hierarchy.

Set on a crisp white canvas with generous whitespace, the layout incorporates rounded corners, subtle drop shadows, and minimalist graphic elements that convey modern professionalism. Vivid accent colors draw attention to key segments without compromising overall cohesion, while the gradient navigation arrow on the right edge suggests forward motion and interactive flow. Users can effortlessly swap icons, adjust color schemes, edit text placeholders, or rearrange modules via master-slide controls, making brand alignment and customization a matter of seconds.

Built for efficiency, this slide uses layered objects and clearly labeled placeholders to streamline editing workflows. Whether you need to highlight three distinct product features, compare competitive differentiators, or showcase customer benefits, this template adapts to varied presentation contexts. It also supports image overlays or background replacements for enhanced storytelling or to reflect specific campaign visuals. Fully compatible with both PowerPoint’s desktop and online versions as well as Google Slides, it maintains pixel-perfect fidelity and ensures seamless collaboration across platforms.

Ideal for sales enablement, marketing pitches, product roadmaps, and investor presentations, this FAB slide simplifies complex value propositions into an easily digestible visual format. Integrated guidelines for slide transitions and suggested animation effects further enhance audience engagement by revealing each section sequentially. Whether you’re in technology, consumer goods, services, or healthcare, this universal FAB layout provides a scalable solution for communicating product value at every stage of the sales cycle.

Who is it for

Product managers, sales leaders, and marketing professionals will benefit from this slide when structuring value propositions. Business development teams and startup founders can also leverage it to ensure consistent messaging and stakeholder alignment.

Other Uses

Repurpose this layout for competitive analysis, value-proposition workshops, investor pitch decks, or training materials. Adjust icons and headings to create feature comparisons, service overviews, or benefits summaries across any department.