value proposition ppt

Leverage this dynamic Value Proposition Canvas slide to clearly map your business model’s value map against the customer profile. The left-hand value map is divided into three color-coded quadrants—Products & Services (green), Gain Creators (purple), and Pain Relievers (cyan)—while the right-hand customer profile features Gains (green), Pains (orange), and Customer Jobs (blue) in a circular layout. Each segment includes an intuitive icon and customizable text placeholders, enabling presenters to articulate how offerings create value and address customer needs at a glance. The clean flat design, subtle drop shadows, and crisp typography ensure a professional aesthetic that adapts to any brand palette, making stakeholder alignment and strategic discussions more engaging and insightful.

Built for flexibility and efficiency, this template is fully editable in both PowerPoint and Google Slides. Users can swap out icons, adjust color schemes, and resize shapes with ease thanks to master slides and intuitive placeholders. The side-by-side canvas layout simplifies slide composition and maintains visual consistency across your deck, eliminating formatting issues and saving valuable preparation time. Whether you’re refining product-market fit, running ideation workshops, or pitching to investors, this asset streamlines the process of documenting and communicating your unique value proposition.

Beyond value proposition mapping, this slide can serve as a framework for competitive analysis, feature prioritization, or customer journey planning. Duplicate and reconfigure segments to create SWOT matrices, risk assessments, or roadmap overviews. Use the canvas structure to visualize product roadmaps, service catalogs, or market segmentation models. With this versatile infographic, you can drive strategic clarity, foster collaboration, and present complex information with maximum impact and minimal effort.

Who is it for

Product managers, marketing teams, startup founders, business analysts, and consultants who need to articulate and validate their value propositions for workshops, investor pitches, or stakeholder presentations.

Other Uses

This slide can be repurposed for competitive analysis, feature prioritization, customer journey mapping, SWOT matrix layouts, risk assessment frameworks, or service catalog overviews by duplicating and adapting canvas segments.