RACE Framework for Digital Marketing Strategy template for PowerPoint & Google Slides

Description

This RACE Framework slide offers a clear and structured view of the widely-adopted digital marketing planning model that helps businesses organize their activities around four key customer lifecycle stages: Reach, Act, Convert, and Engage. Each phase is represented with distinct, color-coded blocks, making it easy to present and communicate each stage of the process, from awareness to advocacy.

The slide also includes practical tactics for each stage, such as publishing SEO-optimized blog posts in the Reach stage, offering downloadable guides during the Act phase, and automating email sequences in the Convert phase. The visual funnel layout emphasizes the transition from one phase to the next, helping businesses understand how to move prospects down the marketing funnel to achieve better engagement and higher conversion rates.

This template is designed for marketing professionals, strategists, and teams looking to present a coherent and actionable digital marketing plan. It is fully customizable to fit your specific strategy and optimized for use in both PowerPoint and Google Slides.

Who is it for

This template is ideal for digital marketers, campaign managers, content strategists, and business development teams looking to structure and present their marketing strategies using the RACE framework. It’s perfect for planning, strategizing, and tracking performance across all stages of the customer journey.

Other Uses

In addition to digital marketing campaigns, this slide can be repurposed for general strategic planning, sales funnel optimization, customer lifecycle presentations, or project management discussions. It’s a versatile framework for understanding and improving customer acquisition, retention, and engagement.