5 Types of Market Segmentation PowerPoint Template

Description

This visually engaging slide highlights the five principal types of market segmentation—Geographic, Demographic, Psychographic, Behavioural, and Firmographic—using vibrant speech-bubble icons aligned in a horizontal layout. Each segment is color-coded (yellow, orange, green, teal, blue) with bold titles and illustrative icons, ensuring clear differentiation and immediate recognition. The modern gradient background and 3D-style markers enhance visual appeal while keeping the slide professional and clean.

Ideal for marketing strategy presentations, academic instruction, or customer profiling sessions, this slide effectively outlines segmentation approaches businesses use to better target and personalize outreach. The supporting text below each category provides space to define characteristics like location, age, values, behaviors, or company traits—enabling a comprehensive overview of audience classification methods.

Fully editable in PowerPoint and Google Slides, this infographic allows users to update colors, icons, and content to suit various industries or campaign goals. Whether explaining foundational marketing concepts or supporting data-driven decision-making, this design communicates strategic segmentation with clarity and style.

Who is it for

Perfect for marketers, educators, business strategists, and sales teams who need to present or teach customer segmentation frameworks in a visual and structured manner.

Other Uses

Can be used in digital marketing plans, CRM training modules, sales presentations, or agency pitches to demonstrate market research depth and targeted messaging capabilities.