The Five Awareness States diagram template for PowerPoint & Google Slides

Description

This “Five Awareness States” diagram template is a great way to illustrate the journey your audience goes through in understanding a problem and finding a solution. With five stages—Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware—each state is visually separated by sleek, rounded boxes and a directional arrow that guides the viewer through the process.

The template is designed to clearly show the transition from a customer’s initial lack of awareness to the moment they are fully informed and ready to make a decision. The bottom labels, such as Problem Concept, Problem Space, and Goal State, add depth, indicating where each awareness stage fits into the larger problem-solving narrative. The calming blue color scheme ensures a professional and clean presentation, ideal for marketing, product development, or customer journey analysis.

Perfect for marketers, business consultants, or product teams, this diagram helps visualize how customers evolve in their awareness of a product or service, helping your team better target each stage with the right messaging. It is fully customizable to fit your brand’s aesthetic and can be easily used in both PowerPoint and Google Slides.

Who is it for

This template is ideal for marketers, business consultants, product managers, and customer experience teams. It is also beneficial for startups and sales teams looking to define and target different stages of customer awareness in their marketing strategies.

Other Uses

In addition to marketing strategies, this diagram can be used to map out the customer journey, product adoption paths, or to plan sales funnel stages. It can also be adapted for competitor analysis, demonstrating how various audiences move through similar awareness stages when considering competing products or services.