Emotional Customer Journey Map Template for PowerPoint & Google Slides

Leverage this emotive customer journey map slide to illustrate user sentiment dynamics and touchpoint analysis with precision and style. The horizontal line graph spans a 12-stage timeline on a subtle gray grid backdrop, plotting sentiment scores with ten circular data markers connected by a bold orange curve. Emotive icons anchored on the vertical axis represent positive, neutral, and negative feedback, reinforcing emotional context at key moments. Each marker features a callout box for detailed commentary, metrics, or action items. The top section includes a persona profile placeholder with photo, name, and role, plus a summary header for providing scenario context. With clean typography, ample whitespace, and flat design elements, the layout ensures maximum readability in boardrooms, training rooms, or virtual meetings.

Fully editable in PowerPoint and Google Slides, this template empowers you to adapt every element to match your brand guidelines or presentation theme. Swap emotive icons, adjust the line curve, and recolor data markers with one click. Use master slide layouts to maintain consistency across your deck, and integrate external data sources such as Excel or Google Sheets to update metrics in real time. Vector-based shapes guarantee flawless scaling on any device, while grouped and named objects accelerate editing workflows.

Enhance storytelling and audience engagement by adding smart annotations directly next to data points, highlighting peaks, dips, or forecasted values. Use conditional formatting or subtle gradient overlays to draw focus to critical segments, or integrate connector lines for cross-touchpoint comparisons. Include built-in legend elements to clarify data series and sentiment scales. Custom animations and transitions can reveal each stage in sequence, guiding viewers through your narrative flow.

Originally designed for customer experience professionals, this journey map also excels in market research reports, employee satisfaction analyses, and project retrospectives. Swap the sentiment curve for sales trends, user engagement metrics, or risk assessments. Duplicate or resize sections to emphasize specific phases, and apply optional drop shadows to create visual depth. With its intuitive structure and fully customizable components, this asset streamlines slide creation and elevates data-driven storytelling across departments.

Who is it for

Product managers, UX researchers, and marketing strategists will find this journey map invaluable for visualizing customer experiences, tracking sentiment trends, and driving data-informed decisions. Stakeholder teams, client presentations, and training sessions also benefit from the clear, story-driven format that highlights customer pain points and opportunities.

Other Uses

Repurpose this slide for project retrospectives, satisfaction surveys, or quarterly performance reviews. Swap the line graph for sales trends, track employee engagement scores, or map service request volumes across time. Adjust icons and labels to suit any sentiment-driven narrative or time-series analysis.