Customer Experience Journey Arrow Process Template

Description

Map the complete customer experience with a clean five-step journey—from Awareness and Consideration to Acquisition, Service, and Loyalty—arranged in a horizontal arrow pipeline. Each stage is housed in a dark-blue gradient chevron with bold labels and friendly icons, while leader-line callouts above and below the band provide space for notes, KPIs, and insights. The balanced layout keeps information scannable for meetings and workshops, helping teams spot friction, highlight quick wins, and align on next actions. Fully editable vector shapes let you resize arrows, replace icons, and adjust typography without distortion. You can recolor the palette to match brand guidelines, duplicate steps to extend the flow, or convert the arrows into milestones for program tracking. Optimized for 16:9, this slide renders crisply in both PowerPoint and Google Slides.

Who is it for

Ideal for marketing and CX teams, product managers, sales enablement, support leaders, consultants, agencies, and founders who need to present customer journey narratives, channel performance, or service improvements to stakeholders and clients.

Other Uses

Repurpose the five-stage flow to illustrate lifecycle marketing, onboarding sequences, post-purchase communications, SaaS adoption paths, service blueprints, employee lifecycle, nonprofit supporter journeys, or training roadmaps. Replace labels and icons to convert it into a simple process diagram or roadmap.