competitive analysis framework template

This Competitive Analysis Framework slide is designed to provide a clear and comprehensive comparison of competitors across various key business areas. The layout is organized into color-coded sections that cover company specifics, target customer messaging, product details, and positioning. Each section includes rows for critical data points such as the number of employees, funding, products, product strengths and weaknesses, customer reviews, and more, allowing for a detailed, side-by-side analysis of up to four competitors.

This structured framework is perfect for businesses conducting market research, competitor benchmarking, or strategic planning. The template ensures all relevant aspects are covered in a single, easy-to-read chart, making it easy to identify competitive advantages, gaps in the market, and areas for improvement. It’s fully customizable, allowing you to tailor the data points and competitor names to fit your needs.

With its professional design and clear organization, this slide is ideal for board meetings, pitch decks, or marketing strategy presentations.

Who is it for

This template is perfect for business analysts, product managers, marketing teams, and strategic planners who need to analyze competitors and assess market positioning. It is ideal for competitive analysis, product strategy meetings, or marketing reports.

Other Uses

Beyond competitive analysis, this framework can also be used for SWOT analysis, market segmentation studies, product comparison, or performance tracking in various industries. It’s also useful for preparing investor presentations or reporting on market trends and positioning.