aida model powerpoint template

Visualize the classic AIDA marketing funnel—Attention, Interest, Desire, Action—with this vibrant four-stage funnel infographic. Each segment features a distinct gradient color (red, green, blue, purple) and a crisp icon to represent its stage: a warning symbol for Attention, a heart for Interest, a target for Desire, and a hand cursor for Action. Aligned vertically, the tapered funnel guides viewers’ eyes from broad awareness at the top to focused conversion at the bottom, while numbered dots and dotted connector lines link each segment to editable text callouts on the right. The clean white canvas and neutral gray body text ensure readability, and the bold accent colors draw attention to each phase without overwhelming the layout.

Built entirely as editable vector shapes on master slides, you can fully customize this funnel in seconds: recolor segments to match your brand palette, swap icons to fit your campaign themes, adjust segment heights to reflect actual metrics, or reposition callouts to suit your narrative. Preconfigured animations reveal each stage sequentially, enabling you to guide your audience through the funnel step by step. Compatible with both PowerPoint and Google Slides, this template maintains pixel-perfect clarity on any device and streamlines collaborative editing with locked formatting elements.

Whether you’re diagnosing drop-off points in a sales pipeline, outlining a customer-journey map, or presenting campaign-optimization strategies, this AIDA funnel infographic transforms complex concepts into a clear, engaging visual story. Download now to elevate your marketing presentations, drive stakeholder alignment, and showcase your data-driven insights with professional polish and minimal effort.

Who is it for

Marketing managers, sales leaders, and growth analysts will leverage this funnel to pinpoint stages of their acquisition strategy and optimize conversion rates. Consultants, digital strategists, and CMO teams can use it to align stakeholders around campaign goals and performance metrics.

Other Uses

Repurpose this layout for recruitment pipelines, training-program rollouts, or project-gate approvals by renaming stages, swapping icons, or adjusting segment widths to reflect resource allocation or milestone progress.