HOW NOW WOW Matrix

Description

The WOW Matrix Idea Prioritization Template for PowerPoint and Google Slides helps teams evaluate and prioritize ideas by balancing originality and feasibility. This visually engaging 2x2 matrix classifies concepts into four categories—NOW, HOW, WOW, and standard ideas—enabling teams to determine which initiatives deserve immediate execution, future planning, or creative investment. Each quadrant features bold typography and vibrant color blocks, including red for actionable ideas, blue for exploratory concepts, and purple for innovative breakthroughs, ensuring visual clarity and impact in any presentation.

Designed with a clear axis layout, the horizontal axis represents originality, while the vertical axis measures feasibility, offering a structured framework for decision-making. The template allows organizations to identify quick wins (“NOW”), breakthrough opportunities (“WOW”), and challenging but promising ideas (“HOW”). Its modern, flat design with gradient backgrounds and crisp typography makes it suitable for strategy sessions, innovation workshops, and executive planning meetings.

Completely editable, this PowerPoint and Google Slides asset enables users to customize colors, resize quadrants, or add company-specific metrics to align with organizational goals. It’s a professional and efficient way to visualize idea evaluation and drive informed innovation strategies.

Who is it for

Ideal for innovation managers, strategy consultants, product developers, marketing leaders, and business analysts who need to assess idea feasibility and originality during brainstorming, R&D planning, or product roadmapping sessions.

Other Uses

Beyond innovation strategy, this WOW Matrix slide can be used for project prioritization, resource allocation, design thinking workshops, or business transformation planning. It’s also effective for presenting creative campaign evaluations or academic research proposals that require comparative analysis.