value proposition canvas

Description

This Value Proposition Canvas template is a powerful tool for aligning your product or service with customer needs, pains, and gains. The template is divided into two main sections: Value Proposition and Customer Profile. On the left, the Value Proposition section focuses on Products & Services, Gain Creators, and Pain Relievers, helping you map how your offering delivers value. On the right, the Customer Profile section illustrates the customer’s Jobs, Pains, and Gains, allowing you to align your product with the specific needs and desires of your target audience.

The template includes visually distinct color schemes for each section—blue for the Value Proposition and green for the Customer Profile—making it easy to differentiate the two. The design is simple and clear, with easy-to-use placeholders for text and icons that represent key aspects of the framework.

This template is perfect for business teams, product managers, and marketers who are looking to define their value proposition, understand customer needs, and refine their product-market fit. It’s ideal for brainstorming, strategic planning, or product development sessions.

Optimized for both PowerPoint and Google Slides, this template is fully customizable, allowing you to adapt it to your specific needs.

Who is it for

This template is ideal for product managers, marketing teams, business consultants, and anyone involved in product development, business model design, or customer experience. It’s especially useful for startups, product teams, and organizations looking to understand and refine their value proposition.

Other Uses

Beyond its traditional use in product development, this template can be repurposed for customer journey mapping, business model development, or marketing strategy presentations. It's also great for competitive analysis, customer segmentation, and service design thinking workshops.