VALS Framework PowerPoint Template

Description

Leverage this professional infographic slide to present the VALS (Values, Attitudes, and Lifestyles) segmentation framework, mapping eight consumer types along dual axes of resources and innovation for clear, data-driven insights. The design employs a clean two-column layout: the left side features a dotted grid overlay with labeled indicators for High Resources/High Innovation and Low Resources/Low Innovation. Diamond-shaped icons represent Innovators (red), Thinkers (green), Achievers (light blue), Experiencers (purple), Believers (dark green), Strivers (teal), Makers (violet), and Survivors (yellow), each precisely positioned according to their typology. On the right, matching colored labels with bold headlines and succinct descriptive text provide context for each segment’s motivations and behaviors, enabling audiences to grasp complex archetypes at a glance.

Built on master slide layouts for both PowerPoint and Google Slides, this template is fully editable and brandable: easily swap vector icons, adjust accent colors, reposition elements, or edit the grid parameters to suit alternative analysis models. High-resolution vector shapes and consistent font styling guarantee crisp, professional output on any device or projector, while ample white space and a neutral background enhance visual clarity. The balanced composition guides viewers logically through the segmentation matrix, reinforcing the relationship between resource levels, innovation appetite, and motivational drivers.

Ideal for strategic marketing presentations, consumer research reports, and brand strategy workshops, this slide streamlines the communication of nuanced audience insights. Leverage it to illustrate targeting rationales, optimize media planning, or prioritize product development based on segment profiles. The engaging infographic also serves as a foundation for interactive training exercises, competitive landscape comparisons, and executive briefings, helping teams align on consumer personas and data-driven decision-making.

Who is it for

Marketing managers, brand strategists, and consumer insights teams will benefit from this slide when presenting audience segmentation, targeting strategies, and persona-driven planning. Product managers, media planners, and consulting teams can leverage the clear typology matrix to align stakeholders and justify campaign investments.

Other Uses

Use this template to visualize psychographic profiles, map customer personas, or compare competitive segmentations. It also works for workshop exercises on market research methodologies, executive summaries of audience data, or training modules in marketing curricula.