TOFU MOFU BOFU Framework Template Dark

Description

Guide prospects seamlessly through the buyer’s journey with this three-stage funnel infographic, illustrating Awareness (TOFU), Evaluation (MOFU), and Conversion (BOFU). The top tier—rendered in a vibrant red gradient—lists content types like blog posts, infographics, and podcasts to capture attention. The middle green segment highlights educational materials, quizzes, and webinars for lead nurturing. The bottom dark-blue tier focuses on demos, case studies, and spec sheets to drive action. Grey sidebars and clear text callouts define each stage’s objectives and outcomes, while editable vector shapes and master-slide support let you swap colors, icons, and labels in seconds. Prebuilt animations allow you to reveal each funnel stage sequentially, ensuring engaging, data-driven storytelling. This funnel layout fits within our broader funnel collection for structured marketing workflows.

Who is it for

Marketing managers, demand-generation specialists, and digital strategists will leverage this funnel slide to plan content campaigns, align teams on lead-nurturing tactics, and report conversion metrics.

Other Uses

Repurpose this layout to map sales pipelines, customer journey touchpoints, or training modules by relabeling tiers and swapping content examples. The bottleneck process funnel can support teams analyzing constraints within stages of this same journey. A variant like the horizontal funnel diagram can be helpful when presenting linear or department-specific flows for workshops or onboarding presentations.