peso model

Description

Present your marketing strategy with clarity and impact using this PESO Model diagram. The PESO framework—covering Paid, Earned, Shared, and Owned media—is visually depicted through an elegant Venn diagram structure, making it ideal for illustrating media strategy integration clearly. Each media type is distinctly highlighted with vibrant colors and includes designated areas for key components: Paid Media focuses on sponsored content, Earned Media emphasizes authority and publicity, Shared Media covers influencer engagement and partnerships, while Owned Media prioritizes original content creation. The template provides space for concise yet detailed descriptions, helping your audience grasp the interactions and overlaps between different media types at a glance.

Who is it for

This PESO diagram is especially useful for marketing directors, social media strategists, PR specialists, and digital marketers seeking to present cohesive integrated media plans. Agencies and corporate communications teams will also benefit when presenting campaign strategies, client proposals, or marketing reviews clearly and succinctly.

Other Uses

Beyond traditional marketing presentations, leverage this versatile diagram for illustrating integrated content strategies, influencer marketing approaches, digital PR methodologies, or for educational purposes in digital marketing courses. The PESO model's clarity makes it equally effective for corporate workshops, strategic planning sessions, and webinars focused on comprehensive communication strategies.