Moment of Truth PowerPoint Template

Description

Use this dynamic Moment of Truth timeline slide to pinpoint each critical juncture in the customer journey with clear, color-coded hexagon icons and concise labels. The slide features a clean horizontal dotted line connecting five hexagonal nodes, each representing a key phase: Stimulus (awareness), Zero Moment of Truth (social discovery), First Moment of Truth (consideration to purchase), Second Moment of Truth (experience), and Ultimate Moment of Truth (shared experience). Distinct flat-color backgrounds—blue, green, purple, red, and orange—highlight each stage and guide viewer focus, while simple white icons and downward-pointing arrows reinforce the flow and support quick comprehension.

Designed for seamless editing in PowerPoint and Google Slides, this template leverages master layouts, vector shapes, and standard fonts to ensure consistent formatting and effortless customization. Swap icons, modify text fields, or adjust color accents in seconds, and the slide will adapt automatically to your brand identity. High-resolution elements guarantee crisp rendering on any screen, and the minimalistic design maintains visual clarity without distracting embellishments. Whether you’re presenting to executives, workshop participants, or training attendees, this asset offers a polished and professional framework for mapping customer interactions.

Beyond customer experience presentations, this slide can be repurposed for project milestones tracking, product development phases, marketing funnel breakdowns, or employee onboarding flows. Simply update the iconography and labels to suit your audience, and the structured timeline will keep complex processes engaging and accessible. The balanced layout also works in print materials or internal reports, making it a versatile addition to any communication toolkit. Its intuitive design accelerates audience understanding and decision-making.

Who is it for

Customer experience managers, marketing strategists, and brand consultants will benefit from this Moment of Truth slide when mapping out customer touchpoints. Product managers and UX designers can use it to align cross-functional teams around key interaction phases, while trainers and instructors will find it ideal for workshops and classroom settings.

Other Uses

Use this template to illustrate project milestone schedules, development phase breakdowns, marketing funnels, or employee onboarding sequences. It also adapts well for sales training, stakeholder briefings, process audits, and any scenario where a clear, step-by-step visual is needed.