search

Popular Search Terms

Timeline Infographic

Business Deck

Roadmap Template

Pitch Deck

Sales Deck

Pyramid

portfolio
clean theme

All Templates

Browse thousands of editable slides for business, marketing, education, and more.

five stage growth
hr management system

Infographic Templates

Turn complex data into clear visuals with charts, timelines, and diagrams.

graph paper
simple business

Deck Templates

Professional pitch decks, reports, and strategy templates ready to use.

Essentials

Must-have decks for quick wins

By Industry

Professionally tailored slides for every sector

By Style

Minimal, modern and creative designs

By Topic

Explore slides curated by purpose and theme

TimelineTimelineRoadmapRoadmapStrategyStrategyGoalsGoalsTableTableComparisonComparisonSWOTSWOTAgendaAgendaArrowArrowWorld MapWorld MapMapsMapsProcessProcessFunnelFunnelTeamTeamOrg ChartOrg ChartPyramidPyramidCircularCircular

Business PlanBusiness PlanBusiness StrategyBusiness StrategyBusiness ProposalBusiness ProposalBusiness ModelsBusiness ModelsDigital MarketingDigital MarketingMarketing FunnelMarketing FunnelCustomer ExperienceCustomer ExperienceProject StatusProject StatusGantt ChartGantt ChartRecruitmentRecruitmentEmployee PerformanceEmployee PerformanceLeadershipLeadershipAIAIMachine LearningMachine Learning

AI Presentation Maker

Install the Windows plugin for quick access to templates and design tools.

AI Infographics Maker

Use our Office 365 add - in to access templates directly from the cloud.

Exe Version

Install the Windows plugin for quick access to templates and design tools.

Office 365

Use our Office 365 add - in to access templates directly from the cloud.

Mac Version

Get the Mac plugin to easily browse, insert, and customize templates and visuals within PowerPoint.

moment-of-truth-model-template-powerpoint-google-slides

This template is part of a deck featuring multiple slides. To check out all slides, click on See All. See All round right arrow

Description

The Moment of Truth Model illustrates the pivotal points in a customer’s journey where impressions are formed, shaping trust, emotional engagement, and decision-making. This model consists of four key components: Advice, Trust, Moment of Truth, and Test, which interact to build or undermine customer loyalty. These components are visually represented with colorful, overlapping circles, each with their own unique color to highlight their individual role in the process.

The modern design, with clean lines and bright, distinct colors, ensures that the model is visually engaging and easy to comprehend. The slide effectively communicates how various moments during the customer experience, from receiving advice to experiencing the moment of truth, influence decisions and either build confidence or lead to disengagement. This slide is customizable in both PowerPoint and Google Slides, allowing for easy adaptation to various branding or presentation styles.

Ideal for presentations focused on customer experience, trust-building strategies, or decision-making processes, this slide helps explain complex concepts in a simple and impactful way.

Who is it for

This template is perfect for marketing teams, customer experience professionals, product managers, and business strategists looking to explain the significance of customer touchpoints. It is also suitable for consultants and leadership teams who want to explore strategies to improve customer loyalty and decision-making.

Other Uses

Beyond customer journey presentations, this slide can be used in workshops on trust-building, decision-making, customer relationship management, and brand loyalty. It is also useful for discussing emotional engagement in product development and marketing strategies.

collection close icon