LAER Model slide

Description

The LAER Model Infographic offers a clear and engaging way to visualize the customer lifecycle in four distinct stages: Land, Adopt, Expand, and Renew. With color-coded sections—yellow for Land, orange for Adopt, red for Expand, and green for Renew—this template helps to distinguish each phase of customer engagement while providing space for brief, customized descriptions.

The infographic utilizes simple icons for each stage, making it easy to follow and understand the overall process. The clean, modern design incorporates shapes that guide the viewer from one phase to the next, emphasizing the flow of customer success from acquisition to renewal. The layout is ideal for presentations focused on customer relationship management, sales strategies, or product lifecycle management.

This slide is designed for ease of customization, allowing you to adjust the text, icons, and colors to match your specific needs. Whether you’re presenting a customer journey, sales funnel, or process improvement plan, this infographic will make your presentation stand out with its polished, professional look.

Who is it for

This infographic is tailored for customer success managers, sales teams, marketing professionals, and business consultants looking to showcase customer lifecycle strategies. It's especially useful for teams involved in customer onboarding, retention, and expansion efforts.

Other Uses

Beyond customer lifecycle presentations, this slide can be repurposed for sales funnel diagrams, product adoption strategies, customer journey mapping, or process flow presentations. It can also be adapted for internal training sessions, customer success workshops, or any context requiring a clear depiction of a sequential process.