Innovation Ambition Matrix 8


Description
This slide set presents a dynamic visual interpretation of the Innovation Ambition Matrix and Innovation Funnel Framework, helping teams align resources with varying levels of innovation risk. Using a radial layout, the matrix clearly segments innovation into three horizons—Core, Adjacent, and Transformational—mapped against existing and new products and markets. Each layer is color-coded in warm gradients from yellow to deep red, subtly conveying the rising risk and reward across innovation stages.
Accompanying slides include annotated funnel visuals that trace idea progression through gates—Assessment, Development, Testing, and Launch—illustrating how ideas narrow as they pass through evaluation and execution phases. Each funnel segment is color-matched to its corresponding innovation horizon, reinforcing continuity and strategic alignment.
Designed for PowerPoint and Google Slides, this editable set supports strategic planning, R&D discussions, and innovation portfolio presentations. Use the labeled axes—“Where to Play” vs. “How to Win”—to guide executive conversations around innovation investments, product development timelines, or market expansion strategies. Icons, color gradients, and placeholders support fast customization to your brand and use case.
Who is it for
Ideal for innovation managers, product development leaders, R&D executives, consultants, and strategists needing to convey innovation priorities, portfolio balance, and pipeline processes to stakeholders.
Other Uses
Can be repurposed for portfolio review sessions, strategy offsites, corporate venture planning, or startup incubation proposals. Also valuable in training modules for innovation frameworks and risk assessment.
Login to download this file