Empathy Map PowerPoint Template 4

Description

This modern empathy map infographic template transforms qualitative user research into an intuitive visual framework by dividing content into four distinct quadrants—Thought, Said, Did, and Felt—each linked to its corresponding color-coded dot in an embedded legend panel. Set against a clean white backdrop, the layout employs subtle drop shadows and precise alignment to create professional polish and ensure legibility in any presentation context. A central text placeholder anchors the design, enabling you to insert persona names, project titles, or descriptive overviews.

The semi-transparent legend box on the right clearly defines each colored dot for quick interpretation, yet you can freely reposition or resize it to adapt the map’s orientation. Developed on master slides, every element is fully editable: swap or recolor the legend markers, modify quadrant labels, and replace placeholder text without disturbing alignment, thanks to integrated grid guides and pre-defined layer groupings. All shapes and icons are high-resolution vectors, guaranteeing crisp rendering on projectors, retina displays, and printed handouts.

Optimized for both PowerPoint and Google Slides, this slide supports real-time collaboration in cloud environments, preserving formatting across multiple users and platform versions. Drag-and-drop functionality allows you to import custom icons, user photographs, or brand assets directly into quadrants. Simply duplicate the slide to generate comparative empathy maps for different customer segments or to illustrate evolving user needs over time. The template also includes optional guide overlays for precise element placement, helping you maintain consistency when layering additional charts or callouts alongside the map.

By offering ready-made text placeholders for user quotes, behavior summaries, emotional insights, and action items, this empathy map accelerates workshop sessions, design sprints, and stakeholder presentations. Convey complex human-centered insights with clarity, align cross-functional teams around customer priorities, and drive data-informed decisions with this versatile visual toolkit.

Who is it for

UX designers, product managers, researchers, and marketing teams who need to synthesize user sentiments, behaviors, and motivations into a clear, shareable visual format.

Other Uses

Repurpose this slide for stakeholder empathy exercises, customer journey mapping, persona comparisons, service design workshops, or cross-functional alignment sessions.